AI Prompts for Marketing Agencies

I want to pitch {PROSPECT_COMPANY} on {SERVICE (e.g. paid social management, SEO, content)}. Here's what I know about their business and something specific I noticed: {PROSPECT_CONTEXT (what they do, one real observation about their current marketing, a gap I can actually help with)}. Write a short outreach message (under 120 words) that references that specific observation, not a generic 'we help businesses grow' opener. State the one gap plainly, and end with a low-pressure next step, not 'let's hop on a call to discuss synergies.'

I had a discovery call with {PROSPECT_COMPANY}. Here's what came out of it: {CALL_NOTES (their goals, current situation, budget range if given, timeline, what they explicitly said they don't want)}. Write a proposal covering the recommended scope, what's included and explicitly not included, timeline, and pricing structure (not a number, reference {PRICING_INPUT}). Lead with their stated goal, not a list of our services. Do not promise a specific result or number (leads, ranking position, revenue) as guaranteed, describe the approach and what we'll measure instead.

Here's this month's performance data for {CLIENT_NAME}'s {CAMPAIGN_OR_CHANNEL}: {METRICS (spend, key results, month-over-month change, one number that moved meaningfully)}. Write a client-facing report email. Lead with the single most important result, not every metric in order. Explain what changed and why in plain language, and end with one clear recommendation for next month, not a neutral data dump that leaves them to draw their own conclusion.

{CLIENT_NAME} is showing signs of churn risk. Here's what I'm seeing: {SIGNALS (late payments, disengagement, a specific complaint, a competitor mention, results underperforming)}. Write talking points for a save conversation, not a script. Lead with acknowledging the real issue directly, not defensively. If results have genuinely underperformed, say so honestly and explain what changes, don't oversell a fix I can't actually deliver. End with one specific, concrete next step, not a vague 'let's touch base.'

{CLIENT_NAME} is asking for {NEW_ASK}, which is outside our current scope of {CURRENT_SCOPE}. Write a message that acknowledges the request, states plainly that it's outside the current scope (without sounding like a rejection), and proposes how to handle it: either a scope addition with a specific fee, or a clear no with a reason, based on {MY_PREFERENCE}. Keep it collaborative, not adversarial, this is a client I want to keep, not a dispute to win.

{CLIENT_NAME} just hit a real result: {RESULT (a specific, factual outcome, not an invented number)}. Write a short message asking for a testimonial or referral, referencing that specific result. If asking for a testimonial, ask an open question that prompts a specific answer ('what changed for your business') rather than 'would you leave us a review,' since specific testimonials read as more credible than generic ones.

Write a case study draft for {CLIENT_NAME}'s {CAMPAIGN_OR_PROJECT}. Here are the real results: {RESULTS (specific, factual numbers and the actual timeframe)}. Structure it as: the starting situation, what we did, the actual result, in that order. Use only the numbers I gave you, do not round up or infer additional results. Add a clear note at the top that this draft needs the client's written sign-off on every number and every quote before it's published anywhere.

Prepping a quarterly review with {CLIENT_NAME}. Here's the quarter's real activity and results: {QUARTER_SUMMARY (what we did, what worked, what didn't, any misses)}. Write talking points for the conversation. Lead with actual results against their stated goals, not a list of deliverables completed. If something underperformed, name it plainly and explain what we're changing, don't bury it in the middle. End with next quarter's recommended focus and why.

New campaign for {CLIENT_NAME}. Here's what I know: {CAMPAIGN_CONTEXT (goal, audience, budget, timeline, any must-haves or constraints the client stated)}. Write a creative brief covering objective, audience, key message, constraints, and success metric. Be specific about the audience (not 'everyone interested in {INDUSTRY}'), and state the one thing this campaign must not do or say if the client specified one.

Write a social post about {OUR_RESULT (a real, specific result we achieved for a client, with the client's permission to share it)}. Under 80 words. Use only the specific number given, don't round up or add unstated context. If the client's name or brand isn't cleared to share, describe the result and industry without naming them. Do not imply this is a typical or guaranteed result for every client, describe it as this specific case.